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Over 100 companies joined the Forum within a year, many forming mobile commerce teams of their own, e.g. Of these one hundred companies, the first two were Logica and (which later became O2).predicts .1 billion in purchases will be made from mobile devices by European and U. The Global Mobile Commerce Forum, which came to include over 100 organisations, had its fully minuted launch in London on 10 November 1997.Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997.Follow these steps to start an Internet dating site.The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of capabilities directly into the consumer’s hand, anywhere, via technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." commerce is worth , with Asia representing almost half of the market, and has been forecast to reach US0 billion in 2017.Member organisations such as , Apple, , and began a series of trials and collaborations.